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Leadership Change

Leadership Changes for Passenger and Light Truck Tire Business

  • Tina Alessi becomes Continental Tire Canada’s first female executive and member of the senior leadership team for the Passenger and Light Truck Tire Business

MISSISSAUGA, ON. – December 18, 2020. Continental, one of the largest automotive technology suppliers and tire manufacturers in the world, today announces the appointment of Tina Alessi as the new National Sales Manager for Continental’s Passenger and Light Truck (PLT) tires business in Canada. The PLT tires segment comprises passenger car, crossover utility vehicle, sports utility vehicle, van, and light truck tires. In her new role, Alessi is the first female to join Continental Tire Canada’s PLT senior leadership team.

Alessi joined Continental in 2008, most recently serving as National Account Manager for Continental’s PLT tire business. Her journey at Continental has witnessed immense change, most importantly, in its people.

“I look at leadership as not just a title but about how one impacts and influences others,” said Alessi. “Over the years I have been encouraged to know my worth, have confidence in myself and my abilities, and most of all, know that my voice and opinion matter.”

Alessi’s new role is paving the way for Continental to become one of the most diverse and inclusive organizations in the country. In this new role Alessi has stated that she will continue to strive to encourage growth and empowerment through the power of diversity.

“We are so excited to have Tina as part of the senior leadership team in Canada,” said Matthew Livigni, Managing Director, Continental Tire Canada. “An important pillar of our strategy is to be the most customer-centric tire solutions provider in Canada and Tina is the best person to execute on this strategy by adding value to our customers and further developing the passenger and light truck sales team in the coming years,” stated Livigni.

Alessi will begin her new position on January 1, 2021.


Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. In 2019, Continental generated sales of €44.5 billion and currently employs more than 233,000 people in 59 countries and markets. In 2021, the company celebrates its 150th anniversary.


Continental Tires has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with more than 56,000 employees and posted sales of €11.7 billion in 2019 in this business area. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special vehicles, as well as two-wheelers. Through continuous investment in research & development, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The portfolio of the Tires business area includes services for the tire trade and fleet applications, as well as digital management systems for tires

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